The doctoral specialization in marketing provides students with a solid

foundation in all areas of marketing to prepare them for careers as professional educators. Rigorous course and research activities provide the student with an in-depth understanding of the theoretical, conceptual, and managerial foundations of marketing. Students will develop new research models and methodologies and will implement new decision models and techniques in the practice of marketing.

Courses required for the Ph.D. in marketing include:

MKT    5355            Research Design

MKT    6352            Marketing Thought

MKT    6353            Marketing Theory

MKT    6355            Theory Testing

ISQS   5349            Regression Analysis

The remaining two or three courses in the major may be selected from:

MKT    5356            Marketing Research for Decision Makers

MKT    5358            Business-to-Business Marketing

MKT    5362            Multinational Marketing

MKT    5367            Behavior in Markets

MKT    5368            Macromarketing

The balance of the student’s specialization in marketing is individually tailored to meet individual goals and objectives.

Supporting fields available in the college include management information systems, operations research, production management, statistics, accounting, finance, and management. One supporting field may be completed in an area other than business, or with course work from the students’ masters’ degree. Three of four courses (9 to 12 credit hours) are taken in each supporting field.

The programs objectives are:

• To provide an interdisciplinary environment for the generation of creative ideas and hypotheses in marketing.

• To provide sufficient analytic skills for evaluation (and implementation) of these ideas.

• To encourage a type of cumulative contribution to the marketing field by a process of learning how to learn.

• To implement these objectives by a means of varied program of seminars, joint research projects, and colloquia.

The doctoral program in marketing offers students the opportunity to work directly with marketing faculty on current research projects. This hands-on, closely supervised mentoring allows doctoral students to develop and enhance their own research skills in preparation for a rewarding academic career. Faculty members tend to be active in both research and business consulting. Each of the seminars offered by the department reflects a combination of expertise and field-level experience. Recent graduates of the program have received offers of faculty positions at leading business schools across the nation.

MARKETING FACULTY

Dennis Arnett, Assistant Professor, Ph.D., Texas Tech, 1998.  Marketing methodology, marketing strategy.

Brad Carlson, Assistant Professor, Ph.D., Oklahoma State University, 2005.  Promotions, Sports Marketing.

Donna Davis, Assistant Professor, Ph.D., Tennessee, 2003.  Marketing strategy and supply chain.

Dale Duhan, Professor, Ph.D., Oregon, 1984.  International marketing, marketing research.

Roy D. Howell, Professor and holder of the J.B. Hoskins Professorship in Marketing, Ph.D., Arkansas, 1979.  Marketing models, quantitative methods in marketing, marketing strategic planning.

Shelby D. Hunt, P.W. Horn Professor and holder of the Jerry S. Rawls Chair in Marketing, Ph.D., Michigan State, 1968.  Macromarketing, marketing theory, franchising, ethics, philosophy of marketing science.

Debbie Laverie, Professor and Area Coordinator of Marketing, Ph.D., Arizona State, 1995.  Long-term consumption patterns, activity marketing, public policy.

Robert McDonald, Assistant Professor, Ph.D., Connecticut, 2001. Organizational learning, market orientation, strategy, business to business marketing.

Tillmann Wagner, Assistant Professor, Ph.D., University of St. Gallen, 2005, Consumer Behavior.

James B. Wilcox, Alumni Professor of Marketing, D.B.A., Indiana, 1972.  Research methodology, quantitative methods.

Robert E. Wilkes, United Supermarkets Professor of Marketing, Ph.D., Alabama, 1971.  Consumer behavior, marketing strategy.